I remember this commercial as a kid. Funny, it lasted long than 7UP. They don't even make ads anymore as far as I know and you don't see 7UP anywhere. Never even think of it until this 30yrs. plus jingle comes to mind.
The seventies gave birth to the soothing and addictive balm of Nostalgia. No previous American generation ever venerated the past as we have done since the 70s.
We can look to the right and the left to cast blame, but the blame is resting squarely within our bathroom mirror, every time we stand in front of it. We choose to reelect the same people. We choose to pretend it's the Other Party. We choose not to be informed. We choose to pretend the past was better, and we might just make it so.
7-Up should air this commercial now, it is good now as it was in 1975 and would be a hit! I notice that Orville Redenbocker popcorn sometimes airs their vintage commercials on TV.
Yeah I agree. But in the case of Orville Redenbocker, I think the main reason why they rerun vintage ads is because he's dead, so if they want to include him in new footage, they have to take from vintage ads.
There's a part of the song, right when you see the closeup of the word "uncola" where there's a crescendo to the music that reminds me of the old early 80's HBO theme.
7-Up did have great commercials and I remember this one from the 70's. I also remember a commercial with some black guy wearing all-white sitting in a fan chair. He appeared in the 1973 James Bond Movie "Live and let die" as a villain. He would say at the end, "Do you like 7-Up?" and with his trade mark laugh, "Ha-Ha-Ha!"
So much for television being in the Stone Age 30 years ago. Has someone ever figured out how today's celebrities get paid millions to endorse a product, yet the commercial produced is so totally forgettable and BORING!
As hard as it is to imagine, this was one of the commercials that we looked forward to seeing. We actually wanted to watch it! That is the legacy of a great commericial (plus the fact that it got us to drink more Seven-Up!)
Ads this made one not mind commercials so much, they could make you feel almost glamorous sitting in your underoos watching Superfriends. This beats the love of Mike out of "ring around the collar".
This commercial was created by the people at Robert Able and Associates. Richard Taylor, one of the guys who worked on this commercial, worked on Tron and most recently, Command and Conquer 3
I remember this commercial. I was six years old and thought those women were all naked so I guess technicly these were the first nude women I ever saw on video.
I remember this commercial got me to drink 7up. But only while it lasted. Watching it now, thirty years later, I now appreciate the entire spot; I was previously more interested in the Busby Berkeley beginning. What a different age. I hated it then, but it seems so optimistic now. So very optimistic. And a bit nostalgic.
It's a bit of a touchstone for this time period. People in general have always been nostalgic for times past but in 1974/75 while being stuck in overlapping economic recessions and coming off of Vietnam and Watergate Americans were feeling especially nostalgic for "the good old days".
this song moves from a distinctly "cabaret/music hall" sound (popular in the 20s-30s), to a not-so-subtle elvis impersonator or basically a 50s rock sound, then to some approximation of 60s psychedelic music with the harmonies etc, and then to a "funky" 70s kinda tune with the horns et al to finish it off. heavy.
I specifically remember seeing this commercial back in 5th grade...so that was 1974-75. Not sure if it's been mentioned already, but thought I'd give an idea of ow old it is.
This looks as sleek and sophisticated as contemporary CGI graphics! I am so happy to see this again. I had a friend in high school (early 80s) whose mom taped this back in the mid 70s on her betamax - that was the last time I had seen it and have been looking for it since.
Everyone should appreciate that the effects in this commercial were done optically with only light and film emulsion, and without any computers! I would challenge anyone today to replicate these types of effects without computers!
The 7UP company should resurrect this commercial on TV today. It's still terrific! BTW, I thought I was the only kid that used to record songs off TV with a mono cassette recorder. I was mistaken.
Pretty awesome. I don't remember seeing this one on TV but I remember the song. That does sound like Elvis tho. Does anyone have the other "See the Light" commercial featuring a pilot flying a 7UP bottle? I've been trying to find that one for ages.
I taped this ad from TV with a casette recorder back when it was running, and accidentallly taped over it. I've waited 31 years to see/hear it again. Is there any way to get a personal, sharper copy?
I agree this deserves to be seen as sharp as possible. Full size on here is pretty bad, but if you click the size box at the bottom of the viewing screen it gets much sharper but ridiculously small. This award-winning commercial was one of the first using computer graphics, and I think Richard Taylor did an incredible job with it. Another one of my favorites of his is the 70s Levi's "Trademark" commercial which you can also find somewhere on here.
I love that 'Trademark' ad, absolutely brilliant. It was here but taken down for some reason. Shame. BTW, I don't believe there is any CGI in these ads. It's all optical, film, and hand-drawn animation. Very clever.
I thought for sure I read about these commercials being the first to use CGI and other new groundbreaking effects, but now I can't locate those articles. Research 'Richard Taylor' and 'Robert Abel and Associates' to find out more.
IIRC, the camera movements were controlled by computers, and some visuals were 'mapped' by early computers. However, everything that ended up on the screen was of an optical nature. Still, this team really developed some groundbreaking work.
No, there was no CGI used by Abel (or anyone else) in the 70's. The first CGI effects were in the early 80's with movies like Tron and the Genesis sequence from Star Trek II.
I want the 70's back...
BMcCue7 3 months ago
I remember this commercial as a kid. Funny, it lasted long than 7UP. They don't even make ads anymore as far as I know and you don't see 7UP anywhere. Never even think of it until this 30yrs. plus jingle comes to mind.
Offthbadan 1 year ago
The seventies gave birth to the soothing and addictive balm of Nostalgia. No previous American generation ever venerated the past as we have done since the 70s.
We can look to the right and the left to cast blame, but the blame is resting squarely within our bathroom mirror, every time we stand in front of it. We choose to reelect the same people. We choose to pretend it's the Other Party. We choose not to be informed. We choose to pretend the past was better, and we might just make it so.
hedablinka 1 year ago
Love this commercial!
mallyrose87 1 year ago
Does anyone know where to find a soda ad which involves a guy cooling girls' backs with a soda bottle? Was it 7up or mountain dew?
amalfi5000 1 year ago
This is a really great commercial.
RedLightBulbs 1 year ago
One of the best ads... And remember that there was no computer animation or CGi, so this was really something!!
DjJeffRush 1 year ago
I still remember this tv spot; one of my all-time favorites! Love the colors, and effects!
60djdon 1 year ago
7-Up should air this commercial now, it is good now as it was in 1975 and would be a hit! I notice that Orville Redenbocker popcorn sometimes airs their vintage commercials on TV.
newalm 2 years ago 4
Yeah I agree. But in the case of Orville Redenbocker, I think the main reason why they rerun vintage ads is because he's dead, so if they want to include him in new footage, they have to take from vintage ads.
reymatt76 1 year ago
One of my favorite commercials of all time. This would make a great video for a Gary Wright tune.
InsertName125 2 years ago
There's a part of the song, right when you see the closeup of the word "uncola" where there's a crescendo to the music that reminds me of the old early 80's HBO theme.
mmc2068 2 years ago
I remember collecting the 50 States
cans of 7 UP in 1976, it was one of
those Bicentenial things. :)
yockybunny 2 years ago
ME TOO!
InsertName125 2 years ago
O. K.:
Pepsi's got this new advert for its Classic Pepsi product that is VERY reminiscient of this.
What an awesome rip-off!!
Chasmodon 2 years ago
FACT:
VERY FIRST "CGI-ACCENTED" COMMERCIAL IN HISTORY!
Excellent!
LIONSMANIAC 2 years ago
7-Up did have great commercials and I remember this one from the 70's. I also remember a commercial with some black guy wearing all-white sitting in a fan chair. He appeared in the 1973 James Bond Movie "Live and let die" as a villain. He would say at the end, "Do you like 7-Up?" and with his trade mark laugh, "Ha-Ha-Ha!"
newalm 2 years ago
What a happy memory. Thanks for sharing!
ElfDude2112 3 years ago
By the way, Barry Manilow wrote this jingle along with the Dr. Pepper theme.
BigBearPaul 3 years ago
Pretty impressive for an old ad, was that all real hand-done animation and rotoscoping or was there some VERY early CGI mixed in?
pbanta62 3 years ago
So much for television being in the Stone Age 30 years ago. Has someone ever figured out how today's celebrities get paid millions to endorse a product, yet the commercial produced is so totally forgettable and BORING!
retrojoet 3 years ago
That was Elvis singing in the ad.
doug022771 3 years ago
Sound alike. Not Elvis.
froggyola 3 years ago
Thanks for posting this one.
As hard as it is to imagine, this was one of the commercials that we looked forward to seeing. We actually wanted to watch it! That is the legacy of a great commericial (plus the fact that it got us to drink more Seven-Up!)
odantoro 3 years ago
Psychedelic, man! Does anybody have the one with the guru telling you that un-cola is a good thing to have with unbleached rice?
ksol1460 3 years ago
those girls had really hairy crotches didn't they have bikini waxes back then
babsfocker 3 years ago
I so remember this commercial when I was a youngster ....
sinders4 3 years ago
What a great song. I wish I had the disco remix.
Picklepuss 3 years ago
Ads this made one not mind commercials so much, they could make you feel almost glamorous sitting in your underoos watching Superfriends. This beats the love of Mike out of "ring around the collar".
Fun0rama 3 years ago
That sure does sound like Presley.
jrdill1929 3 years ago
These people must have been high...
Animegamer04 3 years ago
This commercial was created by the people at Robert Able and Associates. Richard Taylor, one of the guys who worked on this commercial, worked on Tron and most recently, Command and Conquer 3
SynaMax 3 years ago
I remember this commercial. I was six years old and thought those women were all naked so I guess technicly these were the first nude women I ever saw on video.
kirkenbunken 3 years ago
I remember this commercial got me to drink 7up. But only while it lasted. Watching it now, thirty years later, I now appreciate the entire spot; I was previously more interested in the Busby Berkeley beginning. What a different age. I hated it then, but it seems so optimistic now. So very optimistic. And a bit nostalgic.
vikingvolvo 3 years ago
Awesome commercial! *faves it*
albear972 4 years ago
Fun then, still fun now!
mattagogo 4 years ago
I bet this made a lot of my parent's friends have a crazy trip, man!
admosquad 4 years ago
It's a bit of a touchstone for this time period. People in general have always been nostalgic for times past but in 1974/75 while being stuck in overlapping economic recessions and coming off of Vietnam and Watergate Americans were feeling especially nostalgic for "the good old days".
motrelsnops 4 years ago 3
This comment has received too many negative votes show
Wow, way to over complicate and over analize a nifty little little piece of tv artwork .
ironmanfab 4 years ago
if you'll dig...
this song moves from a distinctly "cabaret/music hall" sound (popular in the 20s-30s), to a not-so-subtle elvis impersonator or basically a 50s rock sound, then to some approximation of 60s psychedelic music with the harmonies etc, and then to a "funky" 70s kinda tune with the horns et al to finish it off. heavy.
7upIsLove 4 years ago
This comment has received too many negative votes show
too much acid 4u dude-- stating the obvious-
ironmanfab 4 years ago
They should re-use this one! I love it! It's way better than the ones now...
MinamiAkurei 4 years ago
Awesome commercial! It's not Elvis - good voice, but absolutely a sound-alike.
Very cool to see!!
Supermugen 4 years ago
Greatest commercial ever!
ricktv420 4 years ago
I specifically remember seeing this commercial back in 5th grade...so that was 1974-75. Not sure if it's been mentioned already, but thought I'd give an idea of ow old it is.
MrMemories 4 years ago
If they put this commercial back on TV right now, 7up sales would go through the freaking roof.
robotazalea 4 years ago
Thats a seizure waiting to happen, lol!
TwilightElk 4 years ago
type this in search box for both of them :
Magic Johnson 7-up Commercial
1980 7 UP Commercial (Featuring Sugar Ray Leonard)
i saw both of them --
the mAgic Johnson one begins with him on the bball court ...
downtowncowtown 4 years ago
This looks as sleek and sophisticated as contemporary CGI graphics! I am so happy to see this again. I had a friend in high school (early 80s) whose mom taped this back in the mid 70s on her betamax - that was the last time I had seen it and have been looking for it since.
karaloyal 4 years ago 2
it just makes me smile and thirsty
michywhacks 4 years ago
Did Elvis sing in that commercial for a second?Or was it an impersonator?
Andregrindle 4 years ago
I doubt it. As big as Elvis was in those days, he probably didn't have time. However, he did have a damn good "Elvis" voice, you never know :)
nirrad0791 4 years ago
god i loved these 7-up commercials. they were so ahead of their time.
omagine 5 years ago
Everyone should appreciate that the effects in this commercial were done optically with only light and film emulsion, and without any computers! I would challenge anyone today to replicate these types of effects without computers!
yespatrickstewartyes 5 years ago
Excellent ad! Would be interesting to bring it back to life... I'm 23, and I love it.
Cachaito 5 years ago
Do you suppose the makers of this commercial might have been on an LSD trip?
ReadyRob 5 years ago
Hi, does anyone have the 7-up Commercial with Roberto Duran and Sugar Ray Leonard and their sons I think it was with the song "Feelin' 7-up"?
Thanks. I saw the Magic Johnson and Ann Meyers with that song. I really enjoyed the other song too.
Thanks.
jkygogo 5 years ago
OMG...whoever THANK YOU!!! I've been looking for that commercial for YEARS. Can't believe how quickly the lyrics came back to me.
tonybklyn 5 years ago
The 7UP company should resurrect this commercial on TV today. It's still terrific! BTW, I thought I was the only kid that used to record songs off TV with a mono cassette recorder. I was mistaken.
towringer 5 years ago
I'm getting me a bottle of 7UP!!!!
videonut33 5 years ago
does anyone the peter max 7up ?
neldens 5 years ago
Pretty awesome. I don't remember seeing this one on TV but I remember the song. That does sound like Elvis tho. Does anyone have the other "See the Light" commercial featuring a pilot flying a 7UP bottle? I've been trying to find that one for ages.
snoopygirl68 5 years ago
This is everything the movie "Xanadu" wishes it was--and it's a million times shorter!
latice 5 years ago
I taped this ad from TV with a casette recorder back when it was running, and accidentallly taped over it. I've waited 31 years to see/hear it again. Is there any way to get a personal, sharper copy?
tantemo 5 years ago
I agree this deserves to be seen as sharp as possible. Full size on here is pretty bad, but if you click the size box at the bottom of the viewing screen it gets much sharper but ridiculously small. This award-winning commercial was one of the first using computer graphics, and I think Richard Taylor did an incredible job with it. Another one of my favorites of his is the 70s Levi's "Trademark" commercial which you can also find somewhere on here.
thunderbolt468 5 years ago
I love that 'Trademark' ad, absolutely brilliant. It was here but taken down for some reason. Shame. BTW, I don't believe there is any CGI in these ads. It's all optical, film, and hand-drawn animation. Very clever.
nakamichiguy 5 years ago
I thought for sure I read about these commercials being the first to use CGI and other new groundbreaking effects, but now I can't locate those articles. Research 'Richard Taylor' and 'Robert Abel and Associates' to find out more.
thunderbolt468 5 years ago
On YouTube, user WookieCookie has the Levis 'Trademark' ad.
thunderbolt468 5 years ago
Oh good, I found it. Thanks.
nakamichiguy 5 years ago
IIRC, the camera movements were controlled by computers, and some visuals were 'mapped' by early computers. However, everything that ended up on the screen was of an optical nature. Still, this team really developed some groundbreaking work.
nakamichiguy 5 years ago
No, there was no CGI used by Abel (or anyone else) in the 70's. The first CGI effects were in the early 80's with movies like Tron and the Genesis sequence from Star Trek II.
yespatrickstewartyes 5 years ago
was that elvis singing?
DGarcia879 5 years ago
Far ooooooooooout!
pattygoody 5 years ago
I wish they still made commercials like this. Trippy.
ricktv420 5 years ago
awesome.. reminds me a daft punk video
seablue 5 years ago
Cool graphics!
kellyilla 5 years ago
what classy graphics
DGarcia879 5 years ago