Channel 4 advert break 1983

[franksmith109]

Also, YTV triggered C4's second ever ad break late - at 5.12 on 2 November 82 - which meant we crashed into Preview 4 just after the titles had started.

[CaptainSiCo]

@franksmith109 There were similar problems at Tyne Tees in the first break, during Countdown. We got colour bars and a blank screen, then we got a couple of ads with no sound, then the follows shortly caption again with no sound. The sound didn't return until some way into Part Two of Countdown.

Did YTV fill the breaks with ads from day one? Ads were few and far between on TTT. particularly during the first few months.

[franksmith109]

@CaptainSiCo - Yorkshire certainly attempted to fill the breaks, with an abundance of PIFs - but occasionally the breaks wouldn't be filled fully, so we'd crash into the interval slide at some point. I also remember an ad touting cheap package deals for Channel 4 airtime at super-low rates. Where I lived, we had snowy reception from Bilsdale, so I often tuned accross to C4's NE feed during breaks, and would often see the interval caption there when Emley Moor was in a break.

[barcyorky]

Daley Thompson! What a hunk of manhood!

[franksmith109]

Faberge plugging both men's and women's scents there. Reminiscent of the way Procter and Gamble used to buy multiple spots in a break for different brands, so you would see Fairy Liquid, Daz, Flash etc back to back.

[JHollowayNetwork]

Monday, December 19, 1983

[agfagaevart]

Look great for 10p? Can't argue with that.

[CaptainSiCo]

BTW that 'tree' slide was one of the first break cards ever used on 4, in December 1982!

[CaptainSiCo]

.. possibly because the cue-dot didn't disappear when it should have done!

[CaptainSiCo]

Whoops - YTV didn't quite get there in time with the ads!

[RobinCarmody]

"At your local supermarket and butcher". Ah, the transitional period!