Added: 3 years ago
From: barnardosuk
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  • This is the funniest advert I have ever seen and I am in stitches everytime I watch it. I know this was not the intention behind it, so please don't bother posting any right-on, holier-than-thou responses.

  • That slap is fkn great. Greatest tv for a long time, you worthless little cow.

  • pmsl i could watch that slap over and over

  • lol - to those who are laughing at this advert, i am laughing at you. ignorant little cunts.

  • that girl got herself into ti, no1 tells you or makes you take drugs.

    fuckin junkie!

  • bruv shut up, the girl from the advert isnt on drugs you wanker

  • i mean the character she plays, the general people in her position.

    congrats on being so stupid that you couldnt see that lmao

  • That Slap is fuckin hilarious

  • so? im 12 aswell "/

  • im only 12 ohh im such a rude boy

  • Yeah...just shows how fucked up this country is getting!!

  • why is this meant to be so bad? its pony.

  • well there has to be a link

    pretty obvious and it should be vivid for the motherfuckers the hit their children

  • Do you reckon Barnado's is justified in using this sort of material to get itself noticed?

  • Yup.

    Why pussyfoot around such a serious issue?

  • Because we are British, what what?

  • Yes. Because it's a real issue that can't be ignored.

  • shes is abusing heroine, not falling against a wall.

  • lemme redo it for ya

    She gets abused at home

    shes attackking her mum for money

    she cant read so everyone takin the piss out of her

    she took heroine

    she got put in a mental home :}

  • Clearly you're under 13, because you can't understand simple subtext. Congratulations.

  • advert shit

  • Why is there need to repeat the advert with another ethnicity of bully? Should we make hundreds of the same adverts we see on tv to cater for each race on the planet? Try to look past colour and see 'human' in this advert.

  • You're missing the point. The girl is under constant pressure from being abused. This is reflected by her life outside her home. The fact the girl laughing at her is black is irrelevant to this video. What is relevant is that she is unable to concentrate and so her peers laugh at her. It would have the same meaning and impact if the bully had been white, or asian or any shade of human.

  • you dumb ass, if u had any common sense u'd undersand what he adverts trying to say. i kno the girl in the advert its about the constant abuse abuse kids can suffer from either home or/and school. jackass

  • What was going on when the guy said "You alright? 20 quid." Was she high/something?

  • Comment removed

  • Learn to keep a straight face when watching this advert. That way you dont laugh

  • Dude how the heck can ANYONE laugh at this ad? Anyone who makes fun of it either supports drug abuse, child abuse, or something like that imo... It's a message that needs to be heard....

  • BAAAAAAAAAAAAAAAAAAhahahahahah­ahahahahahahahahahahahahaaaaaa­aaaaaaaaa.....

  • that slap just had a nice connection with the head

    it did also make me laugh because she was stting there eating her toast and slap you worthless little cow

    looooooooool

  • lol.

    ad's mega lame.

  • How the fuck is this funny to people?

  • After watching this first time, I wanted to watch again but I couldnt quite find it.

    I have been tempted to laugh but this ad was to be banned due to the slap scene.

    It didnt though as far as Im aware since the girl claimed she didnt mind as it proved a point.

    Still, the sound of the slap gives me a continuouse shudder.

  • HOW CAN HE SLAPP?

  • HOW DO I SHOT WEB??

  • look at all these ignorant comments, thats what happens when you make fascist advertising

  • LOL that girl is Eliie man my old best friend, LOOOOOL you WORTHLESS little cow *slap* cmon 20 quid, MONEY, i duno what it says! LMAOOOOOOOOOOOOO Ellie ur so nang man im gonna slap u around the head next time i see u

  • Hope u enjoyed our little toliet programme. if u would like 2 know more send us an email. hope u do. We will reply u back if u send us one. bye. thnx for reading our comments.

    From Emma and Amy.

  • My mam has just being at Morrisons and bought some loo roll. Its got old women knitting on it!

    Shame, I was hoping for that little doggy!

  • hi its me again. my dad has just been 2 the loo and i heard him say " No more toliet roll" haha

  • hello everybody. what ur u all up 2.i have just been 2 the loo. i ran out of toliet paper. i hate it when that happens. i hada poo aswell.

  • this was nasty at first, but then I fucking laughed my ass off at the "slap, slap, slap, slap"

  • lol same we do dat in a school wertless cow den slap dem lol :P

  • lol!!!!

    y do u people take this shit serious its just a fucking advert, thats propa funny!!!

    i dont no wat it sez....fuckin retard

    gimmie the money.....get a job u worthless little cow......SLAP!!! gimmie all the bad feedbak i dont give a shit!!!

  • This is definitely a powerful advert. Just hearing the noise made from the slap affects us. I heard people complained about it, does anyone know why?

  • There were 477 complaints, most of them about distressing material regarding the drug abuse and violence, there were complaints that it was on at a time when a lot of children would be exposed to the advert and it also caused offense to people who found the images distressing due to being abused themselves, but the ASA didn't pull it. It's on the ASA website

  • lol at this ad

    fucking hilarious XD

  • how can someone laugh at this?

    these issues that happen to ANYONE aren't funny

    and neither are those who make silly comments about the video and think its funny.

    the video is aimed to raise awareness about what some girls and boys go through and they shouldn't have to whether they have drug problems or not. Its no excuse to laugh at someones expense.

    i know its only actors etc. but this does happen and ITS NOT funny!

  • she thinks shes hard coz she eats toast, she deserves that slap!!!!! she should be eating worbutons but instead shes having hovis! lol oj

  • Sorry.I cracked up with laughter when the slap was repeated...I know its bad.

  • You should be ashamed of yourself..lol

  • If only as soon as the girl got slapped she pulled out a 9mm and said who the f*ck you slapping you fat b*stard?

  • Hi,

    This is a very powerful and moving advert. I find it difficult to watch, as the slap upsets me.

    Just a question BarnardosUk. At the beginning of this video, you put a message up saying that,you recommend that Children under 13, should get Parental consent to view this video. How are you regulating that with the advert on Tv, when it is on for anyone of any age to watch???!!!

    Love Becky

    xxx

  • Hi Becky

    It's on after the 9pm watershed when parents are 'supposedly' monitoring what their children should watch if they are not in bed, not watching tv at this time, but obviously kids 13 aqnd over will be watching. I think it is aimed at people with younger kids like 10,11, 12 to be descreet at this time, if they can. Hope I helped :-) x

  • One of the most powerful adverts ever... This IS reality for some children, it may be violent and uncomfortable, But reality is often so.

    For some This is reality and Bernardo is highlighting this...

  • i have extreme mixed feelings over this ad. it is both sad and funny to watch

  • why would you find it funny you weirdo

  • How much did you pay some arty pompus twat to make this shit and why didnt you spend the money doing what your supposed to be doing?

  • Comment removed

  • *slap* BACK IN THE KITCHEN

  • I would've probably slapped that bitch for being so fucking stupid, stealing money for drugs, etc.

  • Then you would be part of her vicious circle, just like the monster in the ad.

  • the slap makes conection wit her head dats harsh u h8 people dat do dat

  • ITS AN AWESOME SLAP

  • You'd think the bloke would have taken the money first before giving her the smack, he looks a bit silly asking her for 20 quid when she's already off her tits.

  • whaaaaaaaa

  • she steals for herself not for her parents, it's to fuel her addiction to drugs.

  • so I take it in that bit where the bloke wants 20 quid he's just given her some heroin

  • touché

  • Powerful advert that hammers home a point but:

    "WE RECOMMEND THAT CHILDREN UNDER 13 YEARS OLD DO NOT VIEW THIS FILM WITHOUT PARENTAL CONSENT."

    ...Yet you show it on TV all hours of the day. REDUNDANCY.

  • It just shows how self-centered some people are that they complain about this advert because the sounds 'annoy' them. Try living a life like that before you start whining about annoying adverts. Try not having a tv or even a house to live in. Honestly, turn over the channel and stop taking your comfortable little life for granted.

  • what a fucking jobs worth

  • that slapping part always shocks me, this advert is showing what really happenings,

  • lol this is so funny

    and she's fit

  • You're sick, get help.

  • i find this advert depressing to watch. young children go through what that actress was acting. it is upsetting to watch

  • Ive been through this and believe me until you actually witness it or live it you dont realize what it does to you!!! i think it does what it need to do!

  • While I support the points made, I cant bear the screaming, Strictly come Dancing is bad enough, and as for the slapping. I can't look or listen to it. and what can anyone do ?

  • yeah but most people

    the insensitive ones if you get what I'm saying will just ignore this kind of thing so they need to put in the dreadful slaps and screaming this advert upsets me man

  • it really hits the point, oh my i cant watch it without either flinching from the sound of the slap(s) or just look away from it repeating and... its just such a harsh thing to put on television.

  • WORTHLESS money!

  • I can't stand it. I turn the sound down.

  • gratest day of my life. she got smacked all over the place. thinkin she cud do drugs an that an then go home an munch off toast in peace..... BANG lol

  • Whos the actress in it? She captures the emotion of it so well.

    That slap on the head bit gets me everytime though.

  • i know this videos is very upsetting but it just shows you what happens if u take drugs it make you forget things,gets you into trouble, but i thought it was wrong when she was getting abused of her father

  • im gona abuse u in the asshole u disgusting faggot

  • Can somone explain whats going on in this ad? I have never understood it

  • In the first scene the girl is seen mugging someone, the second shows her dishevelled and crying in a cell, while in the third she receives a brutal smack on the back of her head from her father.The fourth scene shows the girl unable to focus at school and in the final scene she is seen shooting up drugs.

  • worst coca cola advert i ever saw.

  • it's unfair that people should have to watch this clip. i know people go through it everyday and thats a terrible thing, but that doesnt mean a fear of being treated that way should be put upon every person, especially young children. i find it terrifying at the age of 18!!

  • She got boyed by her pops...

  • I'm sorry but datz a funny comment lol

  • This advert does no justice at all. All it does is shows us what some of them can be like. People aren't going to think oh poor thing when she's shooting up or going to jail for beating someone up. They're going to think, best place for her or, I were beaten up by the likes of her why should I fund her arse?

  • hahahaha

  • there's lazy people, and there's people who do their best. Why should the people who do their best in life give a fuck about lazy people who deserve the shit they get? parrent background has nohing to do with anything and if you turn to drugs - you're stupid.

  • also there is nothing funny about it

  • It is the governments job to protect the welfare of children. To build enviroments and infrastructure that will enable a childs mindset to grow properly. they wanted everyone in the 70's and 80's to own any kind of house, even if that meant housing estates the size of paris, that was the cause of a minority of youths in these places running wild. NOT MY FAULT AND I HAVE THE RIGHT NOT TO BE PREACHED TO OR SCARED BY THE PEOPLE WHO FUCKED UP IN THE FIRST PLACE. get this noise off our tv's

  • why are you all talking about the government scaring us with this? Im not certain but I thought Barnados was nothing to do with the government. If im wrong feel free

    to correct me.

  • Theres more to these things then meets the eye my friend.

  • This advert is too damn funny.

    Money! *Slap!* Money! *Slap!* Money! *Slap!*

  • The way the dad just slapped her so casually and it still made a loud impact.

    I know I shouldn't laugh, but that was the only part I found funny lol.

  • This kind of thing happens because the government lets it. They do not act to stop it.Only when the child is dead and its too late then they act. This advert is sick ,we pay good money to the tv license people who then let this crap show on our tvs without warning. Children could be watching when this shows. barnardos is sick and i for one shall make a example of this sick video. If i wanted to watch this i would have do so online not via my tv set when young people are present.barnardos sick

  • well said. it shouldn't be allowed on our screens

  • In a proper, free society, citizens should not be subjected to scare-mongering propaganda such as this fucking noise on a friday evening at 8pm, trying to eat a meal after a weeks work. when this does happen IT IS CALLED FASCISM and here I was thinking "great britain" fought a world war to keep shit like this off your screens? what happened? have your balls dropped off? what are you all going to do about this??

  • this is a powerful ad, if none of you took it seriously you wouldn't have looked it up on youtube to watch it again

  • This advert is a work of fascism.

    It wont be long before your all goose-stepping into some city square to praise some glorious totalitarian leader.

    These adverts de-sensitise the violence done to children, so what is the point of this fucking noise? "lets make abuse stylish and smart" FUCK OFF NAZI SCUMBAGS

  • I agree with Phitopia, this thing is way to funny to be taken serious

  • this advert is hilarious they really shouldn't have repeated that slap over and over again it comes off as slapstick

  • i dont get this advert. what exactly is the cycle? she robs a woman for drug money, does drugs, ends up in prison, gets released and her parents abuse her for it? And shes also magically illiterate despite the fact she looks like shes in private school - that would NOT happen.

    It doesnt make any sense. Its just barnardos stringing together a bunch of "dramatic" scenes to try and scare us.

  • A bit like them global warming adverts.

  • "let you out again have they? YOU WORTHLESS LITTLE COW!!!"

    Hilarious!! I'd hit my daughter like that if she started shagging around, taking drugs or just being a general bitch, some children need some fucking discipline, dont be so fucking soft on them.

  • and your exactly the type of person that barnardos protects children from. Thank God.

  • and your the type of person that governments who reign over the politics of fear thrive off. wake up. I've never harmed a child in my life. THE OVERWHELING MAJORITY OF PEOPLE havent harmed children either, not that this vicous advert would tell you that.

  • No, I work with children who are abused, so its so stupid to ignore the fact and think it hardly ever happens. Anyway, I wasn't even replying to you....

  • I hate this advert. I would pay Barnardos to get rid of it from my TV.

    Remixing child abuse is not the best way to get your point across (yes, I understand the 'cycle' theme here).

  • You worthless little cow! so wrong

  • Her dads a cunt like

  • wow, amazing advert, i have seen it on tv, it needs to be shown more tho. very powerful.

  • Yes she did die at 0:30 her VANES. The guy injected Herion Probs.

  • bollocks. no evidence that she dies (she will, ultimately, but maybe from chocking on a boiled egg). presentation of her death is not part of this message. the point of the message is the repetitive cycle of abuse: she steals, gets in trouble, adds low self-esteem to her problems at home, craps out at school, feels thick, cheap and worthless - so she gets high. but she's got no money for smack, so...she steals...

    Did you even watch it?

    If she died, it wouldn't be very cyclical, would it? Jeez.

  • did she die at 0:30

  • She got clapped.

  • what is happening at 0:30 ?

  • someone is spiking her with smack.

    and he asks for the money after, not before... so that's almost as dumb as some people flapping their gums on here about how she dies.

  • she doesn't die.. she ends up in jail. besides i didn't ask how died, but anyway

  • At the end of the movie, it became like a DJ-loop...

  • y r ppl complaining. this happens in real life. ppl get mugged and slapped at least dey not showin weapons being used on da kids. stop brushing things under the carpet UK. geeez.!!! well done Barnardos.

  • fuck me that is one dirty slap that guy gives that girl haha why is this funny i dont know but shit its bad but there are so many problems out there what do we do make adverts for all of them

  • this is a really good ad. i dont get how ppl find it funny.. :S

  • does my fucking head in this advert i just turn it off

  • lol thats the best bit =P

  • I fucking hate this advert, Makes you feel bad for somthing nothing to do with us... I think it should be removed from TV...

  • It is so wrong to see the male as the only abuser, when women are far more able to skip

    detection over abuse of boys, and girls.

    Abuse by females, is worse than abuse by males,

    because they are typically seen as nurturers.

    This type of ad, is broadly based on charity, without thought of how abused kids relate to something beyond their control.

  • perfectly put

  • The video is sexist against men Don't beleive me? Look at the facts:

    Every single victim female? Check.

    Every adult abuser male? Check.

    Barnados are a bunch of hypocrites - they go on about stopping the demonsation of children, yet in the process of they themselves are demonising men.

    Check out their ad with the bunch of MEN going around hunting teenagers with a shotgun which is part of the same series.

  • u are soo right, its wrong to stereo type males as abusers, as all men arent like that heck there are some women out there that need their heads checking.

  • It's the same girl. ....

  • Most people in the UK are white, deal with it. If it was a black person taking drugs, I can imagine alot of people getting very uppity about it anyway.

  • HAHAHA, how the HELL is this sexist? there was a 50/50 chance of which gender they would pick. Just a bunch of pissed off feminists that a female got the role in the ad xD people would be JUST as upset if a male was put it this ad... calm down everyone, nothin to do with gender, just the fact shes a child is the representation

  • This is not a pleasant advert at all, it's almost shocking. But I fully support Barnardo's for making it, it will get the message across. The sound of that slap just cuts straight through me...it's horrible.

  • Really?  I thought that was the point?

    Oh, and on a second, I appear to have dripped sarcasm all over my comment.

  • Really? You only thought that was the point? It's completely passed you by then, the rest of us *know* what point this is trying to make.

    I apologise for soaking this comment in sarcasm, so careless of me.

  • Is this set in the 1970s?

  • And surely politicaleecorrect if you are narrow minded enough to believe that barnardos are racist, you would be happy that barnardos are trying to stop the cycle of abuse against a white girl from the cruel and evil hands of a black girl?

  • This is a brilliant advert. As someone who's about to become a mum for the first time myself, it's distressing to watch but but has made it's point very very well. It's the sound of that horrible slap that gets to me throughout the ad and the jolt from the girl as it happens. I don't understand how adults can do that to children. I don't think I ever will but good on Barnado's for doing something as challenging as this.

  • Im also suprised that people can say that barnardos are a racist group trying to stop the cycle of abuse...

  • Its not racist or sexist, by the rules everyone is laying out Barnardos would only make you happy if they released a series of adverts all the same, but substituting in a boy being hit by a woman, a boy being hit by a man, a chinese girl laughing at them, a white boy laughing at them, a black man hitting a phillapino boy etc etc etc and every combination would be complained about in length for whichever combination was chosen.

    Well done to Barnardos, this is heavy and ballsy stuff.

  • Congratulations to Barnardos for showing this.

    About time we stopped sweeping the problem under the carpet,most of the people who complain about it are happy to ignore the fact that it happens in this country.

    Please remember the good work that Barnardos do every day supporting children in exploitative relationships,donate to their worthy cause,don't complain about them!!

  • The videos isn't racist at all - it is however extremely sexist.

    Note how the child is of course female, not male.

    On top of that everyoen absuing her int eh video is of course male - which s a severe distortion of reality as women actually commit more child absue than men.

  • Are you kidding me? honestly... get a grip.

  • Congratulations Barnardo's. One of the few honest adverts on TV today. Perhaps it will provoke some action rather than useless reaction.

  • You're talking out of your arse. What does race have to do with this at all? Only someone over sensitive to colour in the first place would note or care for the colour of the bully in that moment and take their mind off of the point of this advert.

  • Powerful ad.

  • Relly quite shocking,great advert and really fit for its purpose. Also a great piece of minimalist music,reminds me of "come out to show them" by steve reich you should look it up,great piece

  • such a shocking advert

  • woah, this advert is a shocker.

  • thats not even funny, grow up.

  • ya worthless little cahh

  • sexxxxy

  • now thats a SLAP that owned her

  • whenever this ad comes on the TV i have to turn it over cos its horrible.

    oh btw any1 that thinks this is funny need therapy cos u are all just sick fuckers.

  • This is actually shown on television in the UK and there ARE a lot of sick fucks in this world, as you can see from some of the puerile comments below.

  • Powerful advert.

    But in my experience, most heroin users are selfish and nasty, and most young girls who are troublesome like to bully others.

    But all children need help and protection regardless.

    I also dont like the portrayal of the the heroin user being in an abusive family, in my experience, a lot are spoilt brats that got into drugs with their parents money.

  • Yeah because the homeless certainly have lots of cash to splash about!

  • this advert is powerfull, its cruel, u people on here would not be laughing if that was you

  • Comment below, Harsh Much?

  • This is funny as fuck, how can anyone not find this hilarious. In all fairness no kids were harmed in the making of this video. The best bit is when the girl gets bitch slapped again and again makes me wet myself......