Interesting case study but it doesn't show us a clear winner between SEO and PPC as the video title suggests. (SEO vs PPC)
Google organic = 42% Google paid = 34% (equal importance, although we can't see the difference in traffic quality / bounce rates)
Huge increase in volume of traffic but nearly 90% comes from search engines, which makes your link-building campaign / referral traffic comparatively less successful. Overall, Great Job!
Interesting case study but it doesn't show us a clear winner between SEO and PPC as the video title suggests. (SEO vs PPC)
Google organic = 42% Google paid = 34% (equal importance, although we can't see the difference in traffic quality / bounce rates)
Huge increase in volume of traffic but nearly 90% comes from search engines, which makes your link-building campaign / referral traffic comparatively less successful. Overall, Great Job!
WanderingDutchman 1 year ago