Schlitz Beer (commercial)

[vomit49894]

Crappy song. Mediocre commercial. Great beer!

[LKProductions]

So the commercial worked then ? ! ? !

[oddity101]

I just found a 12 pack for $10 at my local store and I was the last 12 pack in stock. WOW it tastes to good, that I will buy it again if I see it. Cheers Schlitz!!!!

[drboogersnot]

A 4-pack? What the hell are ya gonna do with 4 beers?

[ufolive1]

the nigger beer of the 70's

[JEDI7ACEN]

This is Schlitz the regular beer NOT the malt liquor. There is a diference people. Hmm wonder where I can get a can?

[lanceehansen]

@JEDI7ACEN my dad worked at schlitz for 39+ years in KCMO befor they closed the plant down

and yes Schlitz and old milwalkie came out of the same vat. I lost a bet with my dad on that one

[chrisconwaypeters]

what an aweful name for a beer

[LKProductions]

Go Dom !

[DominoRyder]

I'm drinking a Schlitz right now!

[sinjyn66]

Gotta tell ya, this song works even though it sounds like a rushed production..not bad. Obviously didnt air in the US - actors cant actually drink alcohol in a beer commercial like he does at the end there -they always do a camera cut before the actors actually drink it.

[PaulReev]

I loved this ad as a kid. Was too young to be interested in the beer, I'd never heard the song before and just loved it. Great feeling to it.

[RockinDaBronx]

when did this air? Reminds me of Top Gun.

[LKProductions]

@RockinDaBronx

That was discussed before we made it. The ad agency wanted the bike to be a Kawasaki GPZ 900 R like the one TC rode but I decided it wasn't 'all American' like a HD.

When we got to Jacksonville we had 3 serious Hells Angels waiting for us to choose the bike. They were getting a bit antsy as we were late.

It was only aired in Scotland on TV

[JudischerWolfsmench]

@LKProductions I want to find the "cougar" one, where they try to take the beer away from a lumberjack with a cougar at his side. Funny as hell.

[walkie311]

@LKProductions Cheers for putting this up. This ad was one of the reasons i got a bike, the guy was so damned cool. Was listening to Boston and trying to explain to my 7 year old daughter why i like beer and bikes. She now knows lol. Great ad and great beer. Never knew we were the only country to get to see the ad, Scotland wins again.

[dimebaghudson]

schlitz is deff the best malt liquor man. deff beats old e and colt nigga

[toastichedu]

OK, here's a couple of my observations.

1) The guy singing sang the wrong lyrics.  Its supposed to be "And I begin dreaming" not "laughing and dreamimg". Everyone gets that lyric wrong.

2) You can't drink beer on a beer commercial.

3) Those sunglasses or so cheesy!!

[fraginat0r]

dude thats brad delp singing, this is just a different version of the song, and this video rocks

[toastichedu]

Sorry dude. That isn't Brad Delp, its someone who sort of sounds like him. That's not even Boston playing. Even Brad Delp wouldn't sing the wrong lyrics to his own song even if it was a different version.

[vegism]

I'm drinking a Schlitz right now, and it beats the hell out of a bud/miller light anyday! MGD however, thats a toss up... until you factor in cost, Schlitz for the win!

[daviddpb75]

You never forget your First Sixer of SCHILTZ, It's DA SCHIT

[jeffpolara]

Why dont women drink beer on the beach? They hate getting sand in their Schlitz.

[KENZ51]

Hearing that "Boston" song sure was nice! not original, but not bad!

[LKProductions]

Yep. Well spotted.

[Slotten68]

Live down the road from where they make this godly brew in Milwaukee WI. Give it a shot, its classic formula is glorious...and its like 8 bucks for a 12 pack of bottles round here...

[ClintTron]

Sweet I was born and raised in Jacksonville I had no idea. I lived in river side and always bought shlitz at the quick stop or Mr. Lees or whatever!

[AnalMart]

cool commercial. My folks used to drink Schlitz in the 60's and now its back as the original formula. I tried it just out of curiousity and LOVE the taste. Schlitz Rocks!

[LJaiNYC1983]

Anyone knows in their right mind you don't drink malt liquor from a glass!! Hell no! Grab a 40 ounce and take that shit to the head!

[LKProductions]

Thanks for the advice. I'll give it a bash !

[LJaiNYC1983]

Cheers friend!

[subcut23]

they have Schlitz in Scotland? never noticed it there

[LKProductions]

I think it was licensed to Bass who also owned Tennents. It may have changed now or I may just be wrong.

[bcmpayne]

Never realised the ad was only shown in Scotland (I was living in Glasgow at the time) at least the commercial got deserved recognition at the London Advertising Awards.

[bcmpayne]

No ..Sorry, I liked the add remember it well as do a lot of people

[LKProductions]

OK. There is an actor called Bruce Payne who nearly got the lead part.

I think the ad was only shown in Scotland.

[bcmpayne]

Easily one of the best ads of the 1980s totally related to it in my early 20s at the time

[LKProductions]

Are you Bruce the actor?

[LKProductions]

Great track agreed but it isn't the original. We re recorded it. But an excellent copy.

[KENZ51]

That song sure brings back some great memories!

[solidoxygen8008]

It would have been better with even more crane shots.... i need the jib

[LKProductions]

That crane was on the back of a truck so we could drive alongside the bike. We had to have it driven down to Jacksonville from somewhere miles up north. It was a great rig. Once we were in the house it was tricky gettiing it in ! !

[KhmerSerey1]

Haaaaaaahhaaaa that's true,it's all about the schlitz ;))

[KhmerSerey1]

you don't mess with a man motorcycle,his cars or his horse baby !! that's not right.

[LKProductions]

But he doesn't mind. He's got his Schlitz !

[KhmerSerey1]

Oh hell nooooo !! she took off with the motorcycle.

[dammitpea]

what? the bull didn't come crashing through his window :(

[randombutler]

This definitely doesn't make any sense.

[LKProductions]

What doesn't? The storyline?

[randombutler]

Yeah! What's the deal?

[LKProductions]

Guy returns home on his Harley with his beers. His girl is in his house. She sneaks past him and nicks his bike. He's not stressed as he has his Schlitz. Perfectly reasonable reaction ! If you are an ad writer that is ! ! I don't question client logic. He who pays the piper etc.

[randombutler]

It all comes home; I get it; I get it.

[AreYouAfraidHoney]

i had some for the first time last night after seeing this.

[LKProductions]

That's good advertising for you ! !

[AreYouAfraidHoney]

I want this

[azne69]

6.54 a 12pk in Omaha NE Damn it's good beer, glad it's back.

[redneckpride4ever]

They got it her in New Hampshire too. Cheap, decent, and man, gets you hammered!

[dieselchevette]

Still only have the canned crap in CT. The classic brown bottles are coming back, can't wait!

[select224]

The OLD formula has returned! THANK YOU SCHLITZ! OUR beer is back!

[fraginat0r]

thats a great comercial

[fraginat0r]

crazypbp: 'more than a feeling' by Boston,great song, this is a diferent version than on the album though, interesting, that whole album is great (self titled debut)

[KENZ51]

Agreed Brother! Best Band Ever too!

[crazypbp]

o ya its more then a feeling im drunk

[crazypbp]

what song is that i love it and the commercial is too funny that guy must me a early drinker god the opening of it says its morning

[LKProductions]

It's never too early for Schlitz! That's a good slogan I just made up!

The song is 'More than a Feeling' by Boston.

[bib4tuna]

Schlitz, a motorcycle, Boston, fuckin A, this is a MAN'S commercial!

[zone9er]

The Schlitz comeback is on! The most underated beer in America will regain its dominant position. The real mans beer!

[terryjohn]

a bad harley beer.

[Pippo43210]

i come from schlitz :-) near Fulda :-)

[justinredman]

This beer is nasty.. I bet back then they had nothing to compare it to.

[LKProductions]

Funny you should say that. The locals in Jacksonville thought it was shite then. In fact I think we used Becks in the ad!But hey if someone is paying you to make an ad, what do you say?

[select224]

I guess if your so anti-ad, dont do the fuckin thing.

[select224]

Furthermore, everyone that has drank this beer before they changed formulas say its the best beer ever, including Becks.

[fraginat0r]

this has got to be the coolest beer comercial ever

[select224]

Best beer ever too my man!

[wshearer]

schlitz

[zone9er]

Excellent beer!!!!!!!!!!!