"Irium" was an ingredient Pepsodent originally introduced during World War II, and, after a massive advertising campaign during and after the war, occasionally emphasized "Irium" in its commercials during the '50s and early '60s {in the original 1957 ads, the another formula, "IMP", was stressed}. "Irium" was actually Lever Brothers' trademarked name for a common ingredient found in most toothpastes these days, "sodium lauryl sulfate".
Great ad, but seems a bit dated for 1964. Must have been one that hung around for a while, or they just rehashed to keep it up to date. The original ran in the US at least 8 years earlier.
The UK ran the same Pepsodent ads (with British vocalists redubbung the same jingle). This ad campaign hung around in the States until the very early Sixties.
When I first saw this ad (not in the 60s but more recently), someone on TV asked what this irium stuff was. Apparently it was a chemical used to make the toothpaste froth up easily. Not sure if it's still around.
You gotta love these early commercials. They're so unsophisticated by today's standards.
Looks like her dance was rotoscoped. Cute commercial though.
Glassia9 6 months ago
i need some of this
hitlersucks101 1 year ago
Fun to see this toothpaste promoted with Australian accents!
arejayseeottawa 1 year ago
theres this other one with basically the same lyrics and voice actors but the animation is different
Daulrayous 1 year ago
I like the part when he says: "Why not try pepsodent - tomorrow" Today´s commercials says, try it TODAY ;D
borge947 2 years ago
"Irium" was an ingredient Pepsodent originally introduced during World War II, and, after a massive advertising campaign during and after the war, occasionally emphasized "Irium" in its commercials during the '50s and early '60s {in the original 1957 ads, the another formula, "IMP", was stressed}. "Irium" was actually Lever Brothers' trademarked name for a common ingredient found in most toothpastes these days, "sodium lauryl sulfate".
fromthesidelines 2 years ago
Awesome jingle!
vinnyd91 3 years ago
Great ad, but seems a bit dated for 1964. Must have been one that hung around for a while, or they just rehashed to keep it up to date. The original ran in the US at least 8 years earlier.
Thanks for putting it up !
richard1963c 3 years ago 4
The UK ran the same Pepsodent ads (with British vocalists redubbung the same jingle). This ad campaign hung around in the States until the very early Sixties.
SeanElGatoTelevision 3 years ago
And it also ran in Denmark, translated to Danish, in the 1950's I think (before my time).
pildskadden 2 years ago
Irium, is that chemical banned now?
contessaoreilly 3 years ago
When I first saw this ad (not in the 60s but more recently), someone on TV asked what this irium stuff was. Apparently it was a chemical used to make the toothpaste froth up easily. Not sure if it's still around.
You gotta love these early commercials. They're so unsophisticated by today's standards.
lumabi25 3 years ago
@lumabi25 It was a trademark for sodium lauryl sulfate.
HAL9000ii 1 year ago
@contessaoreilly No, it is still Used quite often, under a new name sodium lauryl sulfate. It helps the toothpaste to foam.
HAL9000ii 1 year ago