Retromercial: Viv (1950s)

[bawain]

redder than a fire engine , then a fire engine toy pops out

random LOL

[Bebe7077]

I will always adore '50s.

[Sheri451]

How are you suppose to see this in a B&W commercial?

[alexgreybell]

This contains red dye #6 which gave you mouth cancer. After which no one would kiss you unless you paid them. Why would anyone want to put on vivid red lipstick during a decade when only whore used that color? Go figure...

[sparkle11231]

@alexgreybell -- Besides sounding ridiculous, you're wrong. Many women wore red when they dressed up. And other cultures wore red lipstick because of their olive skin tones and looked stunning. Holy rollers turned it into a color of prostitutes.

[ivytattoos]

"a new way to make colors brigher.." Wonder what that was.. Mercury?

[RipJack645]

if you watch this with the sound off, it looks like they're advertising bullets for a while

[nnoott1989]

viv get cancer and FAST !

[the3rdplanet]

did you know back then they used to use brown lipstick to film because it would give the feeling of red on the screen? yes its weird that they're selling lipstick in black and white.. but maybe in the future people would think we're weird for having perfume and food ads without smellovision.

[bamboobimbo]

the name alone makes me want to buy! haha

[Beachmama57]

Is that a young Viv Maudlin?

[CrispyClaire]

Hehehehe, reds on a b+w screen. LOL

[hebneh]

I've seen another '50s Viv commercial with an extremely perky gal sitting at her dressing table getting ready to go out, and she sings,

"You get Viv -

You get the vivid lipstick

Viv -

That exciting lipstick

The deepest, brightest, reddest of all -

Your lips live with Viv!"

[musicxcraze]

wow the RED looks so true to its color.

[VickyLou616]

Six whole shades? (kidding)

Seriously though, doesn't she look familiar??

[KurtsSweater]

Wow, what BRILLIANT color! LOL

[bongomanfromdalou]

It may have had a "never-before-a-red-so-red" color, but Viv must have faded out pretty quickly after it went on the market. Was that made by Toni (a division of the Gillette Company) way back then?

[abigpinkpanther]

heeh smellovision. I love how You knew what they were selling then.

[rb1779]

did you know back then they used to use brown lipstick to film because it would give the feeling of red on the screen? yes its weird that they're selling lipstick in black and white.. but maybe in the future people would think we're weird for having perfume and food ads without smellovision.

[cappy014]

you said that twice now

[darkeloisa]

oh yeah, it´s so "red"...sepecially those roses

[willstheway]

mmm, moist

[iluvjensen]

commercials were so much more straightfoward then

[kblaise524]

god i love old tv ads.

[NYSuzy87]

I love how they're selling RED lipstick in black and white.

[rb1779]

did you know back then they used to use brown lipstick to film because it would give the feeling of red on the screen? yes its weird that they're selling lipstick in black and white.. but maybe in the future people would think we're weird for having perfume and food ads without smellovision.