New industry paradigms have complicated the playing field for videogame marketers, making the value of lasting consumer relationships more important than ever.
Since 2008, Ayzenberg Group has been host to the [a]list summit, an insider's conference for videogame advertising and marketing.
In 2012, the 4th [a]list summit series "Consumer Courtship" comes to the west coast, with a three-phase approach to wooing gamers and keeping the spark alive with them.
On Feb. 23, the first event, "Getting Acquainted" successfully hosted over 70 attendees from a dozen different game publishing companies. Sessions are posted on this channel.
Coming soon in May, "Building Desire" will take place in L.A. for the [a]list summit's next phase in Consumer Courtship, followed by "Tying the Knot and Making it Last" - 2012's series finale in Seattle this coming September.
New industry paradigms have complicated the playing field for videogame marketers, making the value of lasting consumer relationships more important than ever.
Since 2008, Ayzenberg Group has been host to the [a]list summit, an insider's conferen...
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