Born and raised in Cote D'Ivoire, West Africa, his strong will and determination allowed him to graduate from the most prestigious Business School in West Africa, ESCA, with a masters degree in Marketing and Finance, despite his struggles in the unstable political climate which plagued his beautiful country.

Through this political turmoil, he found comfort and inspiration in the hip hop movement, and with almost 15 years hip hop experience, he leads a large group known as the Fullabees, consisting of over 100 members.

Affi Luc has seen that the media can be used in both positive and negative ways, either to encourage or to discourage. It is his aim to create high quality, positive and entertaining productions that will be enjoyable to watch. He founded Fullvision.

Fullvision is a fast growing company developing a popular reputation across the globe, including productions being aired in America, Brazil and Jamaica.