Latest advertising news: adnews.com.au

Advertiser: Mazda Australia

Creative Agency: CHE

Creative Credits: CD Stephen Fisher & Ian Bear, senior account manager Chris Ivanov, senior account manager Jaime Morgan, producer Georgina Toole

Production Credits: Zoom Film & TV

Media Agency: OMD

CHE has created a transformation sequence in its new-look TVC for Mazda6. The 30-second TVC brings to life the line "Mazda6 will really bring out the driver in you", by capturing the performance felt behind the wheel of a Mazda6.

The new campaign launches on Sunday 31 August and is expected to run for the next 12 months on free-to-air and pay TV. (less info)