[25-May-2009] adidas presents the new F50i boots. Available video includes general views and soundbites of Barcelona football player Lionel Messi and various TV commercial clips of the adidas F50i.

Ethiopian Haile Gebrselassie to Attempt 1 Hour World Record at Hengelo
[27-May-2009] World marathon record holder Ethiopian Haile Gebrselassie will participate in the race at Hengelo in Holland on June 1st. Setting goals and achieving them is second nature to the the 36-year-old greatest distance runner of all time, his next is the 1 hour world record at Hengelo in Holland on June 1st. Then he'll return to Ethiopia to prepare for a third world record attempt at the Berlin Marathon in September. Available video includes soundbites on his expectations for Hengelo and other races.

adidas Group Announces First Quarter 2009 Results and Creates New Organisational Structure
[05-May-2009] In the first quarter of 2009, Group revenues decreased 6% on a currency-neutral basis, as a result of lower sales in all business segments. Currency translation effects positively impacted sales in euro terms. Group revenues in euro terms declined 2% to € 2.577 (approx USD 3.446) billion in the first quarter of 2009 from € 2.621 (approx USD 3.505) billion in 2008. After an eight-year period of continued expansion and double-digit earnings growth, the adidas Group has decided to create a new organisational structure to set the foundation for sustainable long-term growth. This realignment of the business will speed up the Group's efforts to successfully navigate the challenging market environment and to emerge from the current economic downturn even stronger than before. Available material includes corporate footage featuring production, Test Center and headquarter shots, as well as views of the adidas Brand Center in Beijing and Concept Store in Berlin.