Definition of a VJ By Daniel Todd...

"Have you ever found yourself in a nightclub, eyes agape at a video projection screen, watching a flood of wild figures, icons, symbols, and patterns streaming by, and wondering, just who is generating this stuff? Well, behind these psychedelic patterns and collected shards of mass media culture is an idealistic new breed of digitally brazened artist - the club VJ."

"If club DJs are disc jockeys - riding the range of record stores culling the latest, verviest bits of vinyl for their shows - then club VJs are surely video jacks - plugging into broadcast channels, snatching morsels from the mass-media goulash, mixing their own tasty visual brews. And in vivid contrast to their better known namesakes, those benign, chipper hosts on MTV, these VJs want to incite their audiences."

&quo t;Unlike the broadcast VJ, pushing product (and conformity) by serving up highly polished group identities to which the individual consumer will presumably gravitate, the club VJ is trying to work his or her audience into a frenzied state - a place where the crowd loses itself in the intoxicating mix of psychotropic video art and provocative iconography."