UCSD-TV is unlike anything else on local television. UCSD-TV reflects San Diego's rich intellectual and cultural diversity through television programs that are unique in their intent and scope.

As a university based station, UCSD-TV has unusual access to people and events that impact both the campus community and the greater San Diego region. The station's non-commercial status gives it the autonomy to create content based strictly on relevance, interest and merit and is able to devote significant airtime to in-depth coverage of new ideas, key issues and emerging talent.

After 15 years of broadcasting success, UCSD-TV believes that enlightenment and entertainment need not be mutually exclusive.