Thoughtful China

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"Social Media Metrics" - Thoughtful China

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23:32 "China's Performance at AdFest '12" － Thoughtful China ThoughtfulChina 59 views 4 days ago www.thoughtfulchina.com Even if China's economy continues to slow down, the country will remain a titan, both economically and politically, but it is not a creative powerh...
17:50 "Social Media Metrics" - Thoughtful China ThoughtfulChina 224 views 2 weeks ago www.thoughtfulchina.com The internet has become a powerful marketing platform in China so, unsurprisingly, advertisers have eagerly jumped into digital media to accelerate...
18:53 "Building a Social Agency" - Thoughtful China ThoughtfulChina 306 views 1 month ago www.thoughtfulchina.com Marketers are eager to complement traditional advertising with online engagement, but finding a partner is a challenge. Many global ad networks w...
18:22 "Marketing to Men" - Thoughtful China ThoughtfulChina 563 views 1 month ago www.thoughtfulchina.com China has 700 million male consumers and they are spending more every year on personal grooming, luxury goods, spirits and cars. This is especial...
20:22 "Are Media Directors Obsolete?" - Thoughtful China ThoughtfulChina 226 views 2 months ago www.thoughtfulchina.com Finding a good media director has become increasingly difficult. Should companies hire a media technician and educate them about branding--or giv...
18:14 "Marketing Through Microblogs" - Thoughtful China ThoughtfulChina 258 views 2 months ago www.thoughtfulchina.com Microblogs are a key segment to watch in China's media market, as advertisers shift budgets into social media. Sina Weibo was the early leader, b...
15:26 "Community Engagement" - Thoughtful China ThoughtfulChina 353 views 2 months ago www.thoughtfulchina.com Word of mouth marketing, both offline and online, connects brands with consumers and drives both sales and brand awareness. Creating talkable brand...
17:08 "Emotional Branding" - Thoughtful China ThoughtfulChina 642 views 3 months ago http://www.thoughtfulchina.com/ Connecting a brand to a consumer on an emotional level is one of the most powerful forms of advertising. It's also one of the hardest to ...
17:05 "China's Media Landscape in 2012" - Thoughtful China ThoughtfulChina 506 views 3 months ago www.thoughtfulchina.com China's media regulator, the State Administration of Radio, Film and Television (SARFT), recently made it more difficult and more expensive for a...
10:56 "Q&A with Coca-Cola's Sarah Millard" - Thoughtful China ThoughtfulChina 117 views 3 months ago www.thoughtfulchina.com Here is the full interview between host Trevor Lai and Sarah Millard, Coca-Cola's director for indirect procurement in Greater China and Korea. S...

About Thoughtful China

"Thoughtful China" is a weekly talk show about creative, media & business affairs in China. Learn about trends and issues shaping the world's fastest-growing economy and meet the country's top executives. Find out more about us at www.thoughtfulchina.com.