Subliminal, Kobi Shimoni, was born in 1979 in Tel-Aviv, Israel. He started creating Hip-Hop sections at the age of 12, and even recorded improvisations.

Recently Subliminal and the TACT family appeared in Mexico in front of the Jewish community on behalf of Keren Hayesod; over 5000 people attended. As of today, all of the TACT artists' solo albums are ready and prepared, and next year the TACT label will release the début albums of The Shadow, Itzik Shamly, Sivan and Booskills, and Shai 360's second album. Subliminal has become a multi-age consensus, present in every home in Israel, to young and old, children and parents, to Israelis, Jews, and anyone who likes Hip-Hop in Israel and abroad. And this journey has only begun...