Mr. Cold Call is the author of 113 Common Sales Objections, 182 Clever and Savvy Responses, How To Have Fun Cold Calling and get your telephone ringing off the HOOK and 50 Sales Openers that will WOW your sales prospects! According to Mr. Cold Call, "Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona of Success!)." Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospect's curiosity, reduce their resistance and close even more sales!