PRMKTGCamp

PEMCO Insurance's CMO Rod Brooks talks about PR and marketing's role for successful social media engagement.

PEMCO Insurance CMO Rod Brooks discusses the challenges when implementing an integrating social media strategy.

Rod Brooks - CMO, PEMCO Insurance - discusses alignment and its impact on the success of a company's social media strategy.

David Berkowitz, Senior Director of Emerging Media & Innovation, 360i, addresses finding connectors to bring teams together and aligning benchmarks to award performance.

Jon Silvers, Director of Audience and Community Marketing at Atlassian addresses the challenges of getting used to working in a collaborative environment.

Peter Fasano, Engagement Manager at the Dachis Group addresses the value of aligning internal teams to maximize your PR and marketing engagement strategies. Peter is a speaker at PR+MKTG Camp East

Cam Balzer, VP of Marketing at Threadless (www.threadless.com) discusses how small companies can take advantage of social media