New York magazine was born in 1968 after a run as an insert to the New York Herald- Tribune and quickly made a place for itself as the trusted confidant of New York City's most knowing readers. In its 40-year history, the magazine's consistent mission has been to reflect back to its readers the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

New York magazine is both a nod to the past and a confident gesture toward the future. It seeks to serve as the regional and national authority on the greatest city on Earth—a weekly love letter to its namesake.