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We are moms who get frustrated by the amount of baby and kid stuff that goes missing. When our kids go to babysitters, daycare, and playgroup, their bottles, hats, juice cups, books and toys often get lost or mixed up. Our get-togethers always seem to finish with "Is this your box of wipes?" or "Whose bottle is this?"

Clearly moms and dads need to label things -- but these labels must be tough! They have to go through the dishwasher and the microwave, and survive being left out in the sun & rain. For clothing, they need to stick to many fabrics and withstand the washer & dryer.

After lots of research and testing, we've developed the perfect labels. Our dishwasher and microwave-safe stick-on-labels can be used on cups, bowls, toys, books, sunscreen bottles, lunchboxes, wipes containers, show-and-tell items, and more. The stick-in shoe labels are extra-tough, because shoes are tricky to label. Our iron-ons are so simple to apply, you'll be amazed at what you can label!

We use our labels on everything -- and now you can too!