Kia Motors Australia

by KiaAustralia

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KIA Sorento TVC 2012

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Australian Open Drive 2012 from KIA

Win a KIA Rio by downloading the Official Australia Open 2012 Tennis Ball Hunt App here: http://www.kia.com.au/article/SPONSORSHIP/kia_ball_hunt and playing the game.

Having sponsored the Australian Open since 2002, Kia Motors is once again thrilled to be the Major Sponsor of the Australian Open 2012. Kia Motors looks forward to playing a key role in supporting the players and promoting the growth of tennis worldwide through numerous on- and off-site activities.

Kia Motors has been responsible for providing the best transportation services since day one of its partnership with the Australian Open. Every year, 101 new Kia vehicles are supplied to the Australian Open to ensure the safe and convenient transportation of the world's top tennis players, VIPs, officials and media during the tournament.

The opportunity to provide innovative and interactive programs for fans around Melbourne Park has been a rewarding experience for Kia Motors. Kia has been executing a number of programs (Kia Amateur Australian Open, Kia Lucky Drive to Australia and Kia Fan of the Day) to bring fans together and provide an unforgettable experience during the tournament.

In addition to supplying courtesy vehicles, Kia Motors also displays its latest product line-up around Melbourne Park and live site in host city, Melbourne to showcase its cutting edge technology and state-of-the-art styling to international audiences.

In addition to extending the period and scope of its core sponsorship agreement with the Australian Open through 2013, Kia has teamed up with other invigorating sports for the young-at-heart to further drive home the company's youthful and dynamic brand identity. The Kia X-Games Asia, NBA and sponsorship of some of the world's top ranked players like Rafael Nadal and Kim Clijsters, are some examples.