New York Label founded by Lenny Dee, home of ISR, IST, Industrial Strength Limited, Ruff Beats, Bastard Loud, Lenny Dee Recordings, ISE, Machette, ISR UK, IM and High Density
Grown from the depths of New York,Lenny Dee unleashed ISR's first 12 inch on an unsuspecting world back in 1991 in the form of the now classic PCP's Crews 'Mescalinium United'. As the first Hardcore label in the world and one of the first electronic labels in the USA, ISR has featured established artists such as Carl Cox, Richie Hawtin, The Mover, Promo, Casper Pound, DJ Paul and DOA, among other ground breaking music that has pioneered the label for over a decade. New releases include EPs from Tymon, Stormtrooper, Fiend & Broken Rules, Akira & TERRORFAKT ISR also continues to develop young unestablished producers from all from all around the globe and has introduced (now very successful) artists such as Oliver Chelser ('The Horrorist"), Nasenbluten, Manu le Malin, Unexist and John Selway to name a few. Lenny Dee's vision is supported by label partner Julie Separovic to continue to bring new electronic music from around the world, and continue to develop new and existing electronic producers.
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