See how manufacturers are tricking out new models to attract new buyers, including women, and even moms. It's all at SEMA, the world's largest show representing the $31-billion automotive aftermarket industry. (Las Vegas, NV) SEMA; the Specialty Equipment Manufacturers Association, is the world's largest gathering of eye-catching automotive aftermarket customization on the planet, attracting more than 100,000 car nuts getting their first look at the latest appearance and horsepower boosting products from over 1200 exhibitors. Tires & wheels, suspension & exhaust components, paint & power upgrades, and incredible audio & visual components-all showcased over 2 million square feet of exhibit space; and the world's automakers are paying attention as the aftermarket has exploded into a $31-billion-dollar a year industry. (less info)