Official Dita Eyewear Channel

A Brief Intro to Lionel's History

Los Angeles - Lionel Deluy was born in the South of France, where he was first introduced to photography. He mig...

Behind the scenes footage from our 2011/2012 campaign shoot as well as some production and manufacturing footage from our recent trip to Japan.

Pulled from our video vault, this highlights the evolution of Dita Eyewear. This video was shot back in 1996 and was converted from VHS. To shop on...

Eight time 24 Hours of Le Mans and five time 12 Hours of Sebring winner Tom Kristensen spotted wearing the Lancier by Dita Eyewear - LS.001.BRN.BRN...

Short 30 sec Dita promotional video shot in-house at the Dita Design Studio in Los Angeles.

Promotional video edited by Joe Levy - http://www.jolevy.com

Features video clips from many of our past campaign photoshoots dating back to 1995.

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http://www.lancier.com

Different activities demand different design features. For some, a looped temple end works best, while cable wrap around te...