Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: One Day, One Cause, One Cure. That philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.
It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked Lee to create Lee National Denim Day which has become one of the largest single-day fundraisers for breast cancer.
In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to participate by allowing employees to wear denim to work on Lee National Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple -- by convincing enough people to take one small step, together they could reach an incredible goal.
The response to the inaugural Lee National Denim Day program was astounding and set the stage for the impact this program would have in years to come.
Since its first year and the initial dream of raising $1 million in a single day, Lee National Denim Day has now raised more than $70 million for the fight against breast cancer. Rally your congregation, sports team or friends from around the country and join this amazing effort on October 3, 2008.