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Leadership

Marketing 2.0

It is time for professional firms to move away from investing in and relying on traditional push marketing.

Better firms are focusing on differentiating themselves, providing value and enabling ongoing engagement instead of 'transaction' based relationships.

Behavioural Economics

Why we don't do what standard economics thinks we do...

Innovation & Thinking

Professional Firm Management

The traditional law firm business model, at least since the 1970s/1980s in Australia, largely operates by leveraging people and hours.

This business model that has served the legal profession well for many decades is deteriorating as many of our organisational and management structures -- modeled on the industrial age command and control paradigm -- are no longer appropriate, nor acceptable, in the 21st century.

Firms are more effective when they realise they are in a knowledge industry, not a service industry - and adapt their management strategies accordingly.

Young Professionals

Pricing, Value & Clients

Pricing - common mistakes, misconceptions and what better firms do.

Pricing has THE greatest effect on your firms profit. Nothing else comes close-except perhaps having the right client selection.

Communication

Communicating with clients and team members alike requires more than the transference of information.

Firms of the Future

This business model that has served the professions well for many decades is deteriorating as many of our organisational and management structures -- modeled on the industrial age command and control paradigm -- are no longer appropriate, nor acceptable, in the 21st century.
Firms of the Future are doing more than tweaking their existing business models.