Big Dada, home of some of the most maverick, forward-thinking and innovative artists in hip hop and beyond has just hit double figures.

Big Dada was started when then-music journalist Will Ashon approached Peter Quicke (boss of Ninja Tune) and suggested a hip hop label to run alongside but independently of the venerable indie. Heavily influenced by the underground hip hop scenes that had grown up in LA in the early nineties and then New York in the mid-nineties, Ashon envisaged the label as a home for those who were more interested in producing something worthwhile than necessarily having a hit.

"The very best underground hip hop label" - Observer Music Monthly
"The most progressive British hip hop label ever" - The Fader