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Kevin Price at Dreamforce

Walter on SPARK! at Dreamforce

"Igniting a Social, Mobile & Open Enterprise"

Marc Benioff, Chairman and CEO of salesforce.com, recently issued a challenge to the business community that goes something like this: "We started out as a hosted service company but we're now all about social. If you're not in the cloud, we can't wait for you." Without a doubt, the world of business has evolved in record time from an emphasis on products and process to an obsession with driving business through social media. Social media will no doubt be a key emphasis at Dreamforce 2011, salesforce.com's gigantic six-day user conference kicking off August 28 in San Francisco's Moscone Center, so Baker Communications and CBS Radio are teaming up to provide our listeners with six weekly 15-minute programs around everything you need to do to Ignite a Social, Mobile and Open Enterprise culture for your business. Baker VP of Marketing Lin Fisher welcomes leading industry experts who will share best practices that any business can implement to ignite their growth.

"The Price of business on KNTH"

KNTH Radio and Baker Communications CEO Walter Rogers join forces to break down and discuss Walter's new book "SPARK!".

"A Goal Without a Plan is Just a Wish" on CBS News Radio

CBS News Radio 650 and Baker Communications CEO Walter Rogers join forces to produce 14 separate 30-minute radio shows discussing the 13 business imperatives sales organizations must understand and leverage to take advantage of opportunities that are emerging in 2011. Top Sales Professionals and Senior Executives from highly successful Fortune 1000 companies will join Walter Rogers every week to share strategies and best practices based on these imperatives that will help grow business and drive revenue in the coming year. These segments air during the popular show The Price of Business.