At its Global Press Info Day in November 2011, BASF Agricultural Solutions presented the results of its Farm Perspectives Study. Conducted in cooperation with the global market research firm Synovate and Professor Ulrich Oevermann, Professor for Sociology at the University of Frankfurt, the study surveyed 1,800 farmers and 6,000 consumers in six countries across four continents (India, Germany, France, Spain, Brazil and the USA).