ABI Marketing Public Relations
by ABIMarketingPR
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2 years ago
Joseph Pine: What do consumers really want?
http://www.ted.com Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is toug...
ABIMarketingPR
commented:
In BtoB, value comes not so much from experience as from extending value up and down the supply chain. In a way, you're marketing not so mcu value, but extending value. For example, making something more efficiently doesn't mean cheaper -- it means being able to communicate a green message all ...