The 12for12k Challenge is the brainchild of Press Release PR owner Danny Brown. Inspired by the way that social media has changed so many lives for the better already with various charity promotions, Danny wanted to do something that was both easy to take part in and have the potential to change as many lives as possible. The 12for12k Challenge started taking shape.

The concept is simple: * 12 months of the year * 12 charities, 1 chosen every month * 1200 people * $10 donation per person, per charity, each month for 12 months, a total of just $120 per person over the year * The goal - $12,000 per charity, $144,000 raised overall by December 31 2009

To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must have no more than 10% administration costs, with financial records available on request.

The hope is that by keeping the donation amount small but the donating numbers high, the 12for12k challenge will not only be simple, but doable. $10 per month should be an easy amount for most people to give. One less beer; one less pizza; one less magazine - is it too much to ask for so little that can benefit so many?

Lets make history together.