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ATCR was born in the university town of Oxford, England during the summer of 1998. Set up by Tim Stark, during his time working at dance giant Amato Distribution, it was initially designed as an outlet for tracks originating from a small group of EDM artists living in the area. Through early releases like Pulser's 'Cloudwalking', Insigma's 'Insigma', Free Radical's 'Surreal' & Rapid Eye's 'Never Going Back', its instantly-recognisible silver, red & white 12 covers became a an almost immediate fixture in the record boxes of some of the world's best-known DJs. Over the following years, it let loose a string of hits, including Goldenscan's 'Sunrise' (which was remixed by Tiësto and was signed to Virgin's VC; Records) & DJ Garry's 'Dream Universe', which went into the national Top 40 on Xtravaganza Records. Steve 'Thrillseekers' Helstrip & Tim Stark's group Rapid Eye formed the core of the label's output, releasing a total of 7 tracks, including proto tech-trancer 'Absolut', fanboy fave 'Santa-Cruz' & all-out anthem 'Circa-Forever'. Andy 'Pulser' Perring's 'Cloudwalking' remains the best selling 12" in the label's history. He, in tandem with Steve Helstrip formed Insigma, who's releases (Open Our Eyes, Insigma & Avalon) also played a key roll in defining the label's sound. In September 2008 the label was re-launched with the re-release and remix overhaul of the mighty 'Circa-Forever'.